Medical.
Medical clinics convert on long-cycle qualified consults — referrer trust, name-search depth, scheduling reality. Most agency playbooks ship local-trade volume tactics or e-com punch creative; neither matches how patients actually decide. The work is funnel shape over reach, with AHPRA setting the floor on what survives review.
What we design around.
- 01
Testimonials are off the table
AHPRA s.133A prohibits the use of testimonials about clinical care. Any system that depends on patient quotes is structurally non-compliant.
- 02
Comparative claims attract notices
Comparing your clinic favourably to another — even truthfully — invites review. Voice patterns lean to factual descriptions of capability, not hierarchy.
- 03
Patient-data references trigger OAIC
Even at acquisition stage, any creative that references patient data or implies patient identity must clear the Privacy Act tests.
Inside this vertical.
- Paid media
NSW Workers-Comp Clinic Network
+487%Weekly bookings from 32 to 188.
- Brand kit · Website design & build · Compliance-aware creative
Multi-State CTP Medical Practice
+187%Qualified consults across motor-injury claims.
- Website design & build · Hosting & maintenance
Sydney General Practice
2 weeksDesign-to-live on a single-site GP build.
- Brand kit · Website design & build · Hosting & maintenance
Multi-Site Allied Health Collective, Melbourne
5 sitesOne brand spine across five clinic locations.
- Paid media
Perth Paediatric Clinic
+72%New-patient bookings inside the first quarter.
- SEO
Brisbane Occupational Health Practice
+118%Organic enquiries from employer-side search.
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What founders ask first.
- 01
How fast can a medical site be live?
Practice Launch lands inside ten weeks, brand to bookable. The cost of compression is in the brief, not the build.
- 02
Do you sub-contract or work in-house?
Brand, web, paid, SEO and content sit under one creative director, with AHPRA review on every line. Production is commissioned where useful.
- 03
Can you work with a single-doctor practice?
Yes. The Practice Launch programme is shaped for solo and small partnerships as much as for networks.
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