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Vertical · 03

Cosmetic.

Cosmetic and aesthetic is the most procedure-shop-able category in healthcare — visual platforms train hard, audiences research mid-funnel, intent forms long before the consult. The work is procedure-side framing that converts under tightening platform policy and the 2024 guidance rebuild. Most agencies tap out at the imagery rules; we shape the brief around them.

Read the compliance brief →
01 · Three considerations

What we design around.

  1. 01

    AHPRA cosmetic guidance is now the floor

    The 2024 revisions tightened restrictions on imagery, testimonials, and claims about results. Existing creative usually needs full audit, not patch.

  2. 02

    S4 substances cannot be advertised to consumers

    Anything captured by s.42DLB — naming, picturing, implying a prescription medicine — is out. Funnels lead with consultation, not substance.

  3. 03

    Cooling-off and consent must show in the funnel

    Cosmetic surgery cooling-off periods need to be designed into the conversion path, not buried in policy. We model them at the layout stage.

02 · Selected work

Inside this vertical.

  1. Landing pages

    Queensland Cosmetic Day Surgery

    −31%

    Cost-per-consultation across procedure pages.

  2. Compliance-aware creative

    Brisbane Cosmetic Injectables Clinic

    5 days

    Replacement creative shipped before campaigns paused.

  3. Website design & build · Hosting & maintenance · Compliance-aware creative

    Sydney Cosmetic Surgery Practice

    5 weeks

    Full rebuild against the revised standard.

  4. Paid media · Landing pages

    Melbourne Aesthetic Clinic

    −28%

    Cost per consult on procedure-side creative.

  5. Brand kit · Website design & build · Hosting & maintenance

    Gold Coast Skin Clinic

    4 weeks

    Identity and site rebuilt around imagery policy from day one.

  6. SEO · Content production

    Perth Laser Clinic

    +56%

    Organic enquiries on procedure-side search intent.

Want the full grid? See all selected work →

03 · Frequently asked

What founders ask first.

  1. 01

    Can we run paid advertising for cosmetic procedures?

    Yes, with creative built to the revised AHPRA guidance and TGA s.42DLB. Procedure-side framing, not substance-side.

  2. 02

    How do you handle imagery?

    Practice environments and clinical detail — architectural shots of the room, lighting, instruments. Patient imagery only with consent flows that meet the standard.

  3. 03

    Will Google Ads approve our creative?

    Healthcare and personalised advertising verticals at Google have their own gates. We build for AHPRA first; Google's policy follows.

Question we didn’t cover? Brief us →

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