Five niches where the brief shapes the work.
These five are where we know the audience, the funnel shape and the platform mix cold. Generalist playbooks miss them — built for local trade volume or e-com purchase intent, neither of which match how professional services actually convert.
- 01
Medical
Medical clinics convert on long-cycle qualified consults — referrer trust, name-search depth, scheduling reality. Most agency playbooks ship local-trade volume tactics or e-com punch creative; neither matches how patients actually decide. The work is funnel shape over reach, with AHPRA setting the floor on what survives review.
- 02
Dental
Dental practices grow by acquisition or by aesthetic ladder; both shapes break standard agency templates. Multi-site networks need brand systems that flex per catchment without losing the spine. Cosmetic-side practices need imagery and voice rules that hold up week after week. We ship brand kits, not templates.
- 03
Cosmetic
Cosmetic and aesthetic is the most procedure-shop-able category in healthcare — visual platforms train hard, audiences research mid-funnel, intent forms long before the consult. The work is procedure-side framing that converts under tightening platform policy and the 2024 guidance rebuild. Most agencies tap out at the imagery rules; we shape the brief around them.
- 04
Telehealth
Telehealth and DTC health platforms run a different funnel — consultation-led, prescription-pathway gated, with platform health-ad policy tightening quarter-on-quarter. US-imported creative libraries don't survive an AU read. The work is rebuilding the funnel from the prescriber's point of view, where the offer holds across audits, code revisions and platform reviews.
- 05
Law
Legal practice converts on real-world triggers — accidents, disputes, charges — and Google captures the intent at the moment it forms. Most firms over-spend on paid because their organic was never built. Most agency content reads thin because the writers don't know the schemes. We write practice-area depth that ranks AND clears LPUL on the way through.
Working in an adjacent professional-service space — psychology, pharmacy, aged care, veterinary, financial advice — we’re built for those too. Same depth, same audience-fit discipline.
Five niches. One depth.
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