Regimen
/compliance · what we know cold

Five regulators. Five disciplines. One studio that knows the seams.

Regulated professional services is a category most agencies decline. We don’t. Compliance literacy is one vector of our depth — alongside funnel-shape, audience and platform fluency. The pages below summarise how each regulator shapes the work, with the enforcement record to back it.

  1. 01

    Medical clinics

    Every public claim a medical practice makes sits inside a regime where the regulator can prosecute, and routinely does.

    RegulatorsAHPRA · OAIC
  2. 02

    Dental practices

    The moment whitening, veneers or smile transformations enter the brief, dental advertising sits inside two AHPRA frames at once.

    RegulatorsAHPRA · TGA
  3. 03

    Cosmetic & aesthetic

    Cosmetic is the highest-review-load category in healthcare advertising — and the 2024–25 guidance refresh raised the floor again.

    RegulatorsAHPRA · TGA · ACCC
  4. 04

    Telehealth & DTC health

    Substance-side advertising of S4 prescription medicines is the bright line. The entire category lives or dies on which side of it the funnel sits.

    RegulatorsTGA s.42DLB · OAIC
  5. 05

    Law firms

    Outcome guarantees, comparative claims, false impressions of speciality — these are the hard lines, and the Tribunal records show every one of them being enforced.

    RegulatorsLPUL · ACCC

One vector

We treat compliance as one of four depth vectors, not the headline. The others — long-cycle qualified-consult funnel design, multi-platform fluency for non-e-com intent, trust through specificity — are how regulated professional services actually convert. Compliance is the floor; the work happens inside the room above it.


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