Regimen
Say hello
← All verticals/02 · AHPRA · TGA
Vertical · 02

Dental.

Dental practices grow by acquisition or by aesthetic ladder; both shapes break standard agency templates. Multi-site networks need brand systems that flex per catchment without losing the spine. Cosmetic-side practices need imagery and voice rules that hold up week after week. We ship brand kits, not templates.

Read the compliance brief →
01 · Three considerations

What we design around.

  1. 01

    Cosmetic before-and-after rules tightened

    AHPRA's cosmetic guidance restricts before-and-after imagery, claims about transformation, and any framing that suggests appearance enhancement. Imagery policy is decided up-front.

  2. 02

    TGA applies the moment injectables enter the room

    Botulinum toxin and dermal fillers are S4 medicines under the TGA. Any creative that names, depicts, or implies the substance is captured by s.42DLB.

  3. 03

    Network identities need a shared spine

    Multi-site dental groups face the trade-off between local catchment voice and network coherence. We design brand kits that flex without drifting non-compliant.

02 · Selected work

Inside this vertical.

  1. Brand kit · Website design & build · Hosting & maintenance · Compliance-aware creative

    AU Dental Aesthetics Network

    3 sites

    New sites launched on shared brand system.

  2. Brand kit · Website design & build · Hosting & maintenance

    Regional NSW Dental Practice

    3 weeks

    Identity refresh + site, three weeks brand-to-bookable.

  3. Website design & build · Hosting & maintenance

    Melbourne Dental Network

    6 sites, 8 weeks

    Network site system launched on a shared template.

  4. Paid media · Landing pages

    Gold Coast Orthodontic Clinic

    −24%

    Cost per consult on adolescent treatment intake.

  5. SEO

    Canberra Family Dental Practice

    +92%

    Local organic enquiries inside two quarters.

  6. Content production · Compliance-aware creative

    Newcastle Dental Aesthetics Practice

    +38%

    Cosmetic content stack rebuilt; traffic recovered.

Want the full grid? See all selected work →

03 · Frequently asked

What founders ask first.

  1. 01

    Can we show before-and-after imagery on a dental site?

    Cosmetic case-study imagery faces specific AHPRA restrictions. General imagery of the practice and team is fine — and editorially stronger.

  2. 02

    Do you build for DSO networks?

    Yes. The Brand System programme is shaped for groups of three sites and up; the kit is built so a fourth site can ship without rework.

  3. 03

    Will you write the dental copy?

    We write the brand-side copy. Clinical content is reviewed by your principal dentist before publication.

Question we didn’t cover? Brief us →

Next verticalCosmetic →