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Vertical · 05

Law.

Legal practice converts on real-world triggers — accidents, disputes, charges — and Google captures the intent at the moment it forms. Most firms over-spend on paid because their organic was never built. Most agency content reads thin because the writers don't know the schemes. We write practice-area depth that ranks AND clears LPUL on the way through.

Read the compliance brief →
01 · Three considerations

What we design around.

  1. 01

    No outcome guarantees, ever

    LPUL prohibits any guarantee of legal outcome. Voice patterns lean to process clarity, not result certainty.

  2. 02

    Comparative competence is a notice waiting to happen

    Claims that suggest superiority over other firms — even by implication — fail LPUL. Brand voice rests on specificity, not hierarchy.

  3. 03

    Scheme-specific copy needs scheme-specific care

    CTP, workers-comp and immigration each carry their own scheme constraints. We map them per page, not per site.

02 · Selected work

Inside this vertical.

  1. SEO

    National Personal-Injury Firm

    +62%

    Qualified intake from claimant-side organic.

  2. Website design & build · Hosting & maintenance

    Boutique Migration Law Firm, Sydney

    2 weeks

    Firm site live with scheme-aware intake.

  3. SEO · Content production

    Brisbane Family Law Firm

    +84%

    Organic intake from claimant-side search.

  4. Paid media · Landing pages

    Melbourne Personal-Injury Firm

    −19%

    Cost per qualified intake, scheme-aware funnel.

  5. Brand kit · Website design & build · Hosting & maintenance

    Perth Criminal-Law Practice

    3 weeks

    Identity and site rebuilt for specificity over hierarchy.

  6. Content production

    National Workers-Comp Law Firm

    +41%

    Long-form scheme content shipped across two states.

Want the full grid? See all selected work →

03 · Frequently asked

What founders ask first.

  1. 01

    Can law firms use testimonials at all?

    Yes, narrowly — process testimonials are usually fine; outcome testimonials usually are not. Each is reviewed under LPUL.

  2. 02

    Can you do paid intake for personal injury?

    Yes. Most paid intake systems for PI are LPUL-shaped, and we build the same way for organic intake too.

  3. 03

    What about content marketing under LPUL?

    Content programmes are how we usually win. Long-form practice-area explainers reviewed for LPUL are durable across Google core updates.

Question we didn’t cover? Brief us →

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