The problem
A regional Victoria GP network ran four sites across two shires, each on a different CMS, none mobile-credible. Locum coverage moved doctors between sites weekly and the public-facing roster was always wrong. Patients drove forty minutes to a closed clinic more than once.
The constraint
Rural GP networks aren't a smaller version of metro ones — they're a structurally different brief. Older patient base, thinner bandwidth, locum rosters that shift weekly, and accessibility as an intake tool not a polish item. Most multi-site web work assumes city defaults; AAA contrast and 18px-minimum body type were floors here, alongside AHPRA-clean copy and OAIC consent on the My Health Record handoff.
The approach
One shared site system, four catchment-tuned front doors, real-time roster pulled from the practice management layer. Editorial Clinical voice held across each location, AHPRA-clean from the wireframe. AAA contrast and 18px-minimum body type set as defaults.
The outcome
Four sites live in six weeks, the closed-clinic-drive problem retired by week one. Mobile traffic share moved from 41% to 78% as the older cohort followed the practice across. The system has since absorbed a fifth site in a neighbouring shire without redesign work.